November 27, 2007
Most Valuable Action: The Route to More Profits
window.document.getElementById(’post-9′).parentNode.className += ‘ adhesive_post’;Understanding the most valuable action (MVA) theory will increase the profit you make from your content website.The best money-making content websites have multiple revenue streams. Often they have contextual advertising, display advertising, affiliate links, paid membership, an online shop selling books, reports and other items, an order form for tickets to offline events and much more. The tendency of a lot of these sites is to squeeze as many revenue sources as they can onto every page, the theory being that the more opportunities they give their readers to click on a money-making link, the more chances they have of making money from every visitor.Research has shown that this thinking does not, in practice, optimize revenue.The way to make more money is to reduce the choices you give to your readers and focus their attention on the most valuable action on each page.The most valuable action, or MVA, is just as it says. It is the action that a reader takes on any given page that makes you the most money. For example, if one of your Web pages has:- Google Adsense, which pays you $0.05 per click,- An affiliate link that pays you $10 per sale […]
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