Do you have time to market yourself, well it’s simple now that you have a website - isn’t it?We can all thank the invention of digital photography because it has given commercial photographers a lot of freedom, allowing them complete control over their work. There is, of course a downside to this - photographers now have to be proficient in the processing, retouching,printing and the distribution of their images.So how does a busy photographer find the time to organize his or her self promotion campaign? The days of buying a page or two in a photographers - contact book and hoping for the best have passed.How about I get a photographer’s website built, that will sort out my marketing problems?Well it is true, the website has become the most effective marketing tool a photographer can have. The medium suits photography perfectly and one could argue that presenting work through a photographer’s website can often look better than doing so in print form.So, that’s it then - get a website built and away you go, problem solved?Well no , it’s not quite as simple as that as I am sure a lot of you reading […]
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Photographers have taken to digital technology in a big way. We are now snapping away like never before. But what are we really doing with all those digital photos?With technology that allows you to take all the photos you want at no cost, there is nothing stopping you from taking many more photos than you would in the days of film. This has been a great boost to the art of photography. People are now happy to experiment without fear of wasting money. As a result, they are becoming much more adventurous.In the past, if a person did not know much about photography, they would likely buy a point-and-shoot compact camera. Now most compact cameras have manual settings that allow almost the same flexibility as an SLR camera. Ambitious beginners are even opting for digital SLR cameras, knowing that they can learn as they go without fear of paying for their mistakes.But back to the question: with all this snap-happy activity going on…what are we doing with all those photos?Gone are the days when you had to get your photos developed and printed to see your results. Now we have digital files which can be viewed instantly, and revisited […]
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ISO in digital photography should not be hard to understand, yet many beginners seem to have trouble mastering this fundamental aspect of their digital camera.I suspect this is because of the way it is being taught. You see, ISO started out as a property of film, and it was much easier to visualise it in terms of the old technology. So that’s where I want to start my explanation, before bringing you into the 21st century with ISO today.ISO actually started out as ASA, which stands for American Standards Association. Decades ago, a commercial film manufacturer came up with a set of numbers to define the sensitivity of different types of film. That set of numbers was accepted by the American Standards Association, so all American manufacturers could use the same system. Later, the American standard was adopted by the International Standards Organization, so ASA became ISO.What does all that mean? Well, it means that the letters ISO didn’t really stand for anything except for the name of an organization.What is important is what ISO referred to, which was the sensitivity of the film. The emulsion on some films reacted quite slowly to light, and on other films much faster. […]
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