February 8, 2008
How & Why Kodak Entered Into Printer Ink Cartridge Business
Basing on Kodak0s history of diversifying into industries related to manufacturing its camera production requirements, e.g., plastics for film, film supply for medical institutions, etc., it does not come as a surprise then if Kodak ventures into printers and ink cartridge business. Kodak, successfully riding into the digital age, and being one of the stronger contenders in digital photography, is completing the entire digital imaging package: it entered into producing high quality printers to support its superior line of digital cameras.
Kodak has a historical legacy of putting more cameras into the hands of the ordinary people since its inception in the 18700s by producing cheaper, easier to operate cameras, and their equally cheaper and easier to develop films. This is just like history repeating itself. Kodak, several generations later, is putting cameras into the hands of ordinary people with its high quality but lesser-priced digital cameras. It is now placing out into the market, easier way to print photos with its line of high quality printers: Kodak photo printers with camera docks, and cheaper ink cartridge replacements.
Ink Cartridges Priced 50% Lower than Prevailing Brands
By entering into a joint venture with Lexmark, Kodak joined into the fray […]
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